Field guide
Audit & Quick Wins
A fast, honest read on what’s wrong and what to fix first
- When to use it
- Reach for this when your site mostly works but something feels off, and you want clear answers in about a week instead of a full project.
- Time
- About a week
- You walk away with
- A prioritized list of fixes, ranked by impact and effort
How it runs
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Days 1–2
Score the experience
Run the Heuristic Evaluation Scorecard and Accessibility Quick-Check to surface where people struggle and where the site shuts people out.
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Day 3
Audit the content
Use the Content Audit to flag what’s redundant, outdated, or orphaned.
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Day 4
Scan the competition
Benchmark against the alternatives with the Competitive Analysis Matrix.
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Day 5
Rank and write up
Pull every finding into one ranked action plan with the Prioritization Matrices. That ranked list is what you walk away with.
Worksheets
Fill them in here and they save in your browser, or print the PDF. Nothing you type leaves your device.
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Heuristic Evaluation Scorecard
Score the experience against ten well-worn usability principles, so problems read as concrete issues instead of hunches
About 1 hr 15 min Fill it in: Heuristic Evaluation Scorecard PDF of Heuristic Evaluation Scorecard
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Accessibility Quick-Check
Catch the most common, highest-impact barriers that lock people out
About 1 hr Fill it in: Accessibility Quick-Check PDF of Accessibility Quick-Check
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Content Audit
Find the redundant, outdated, and orphaned content hiding on the site
About 1 hr 15 min Fill it in: Content Audit PDF of Content Audit
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Competitive Analysis Matrix
Benchmark against the alternatives to see where you lead and where you lag
About 2 hr 30 min Fill it in: Competitive Analysis Matrix PDF of Competitive Analysis Matrix
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Prioritization Matrices
Rank every finding by impact and effort, so the quick wins rise to the top
About 1 hr 15 min Fill it in: Prioritization Matrices PDF of Prioritization Matrices
Next field guide: Website Redesign